Tinder Statistic & What you must know

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HEN WAS TINTER CREATED?

Date  Tinder was launched on September 12, 2012.

Headquarters:  West Hollywood, Los Angeles, California, United States

Story  Whitney Wolfe Herd, 22 years old, joined a Los Angeles-based company and began building match-making software. Tinder was to follow. Tinder was not only a sensation in America but also worldwide. Wolfe is said to have invented the term Tinder.

FACTS AND STATS FASCINATING ABOUT TINDER

  • 95% of Tinder users find their match within 2-7 days.
  • Tinder’s paying subscribers number more than 6.03 millions. Tinder’s net income in 2020 was $1.2 billion.
  • Tinder is the most widely used dating app and website in the United States.
  • According to reports, you can get the most Tinder matches between 6-9 PM Mondays.
  • They donated $100,000 to support a LGBTQ couple’s marriage ceremony.
  • According to reports, Tinder had more than 60 billion matches by 2020.
  • Tinder is available for use in over 40 languages
  • Tinder statistics  show that 30% of all matches end in marriage.
  • Tinder records over 1.6 billion swipes every day.
  • Every day, more than 30,000,000 matches are made via the app.
  • Tinder is available in more than 190 countries.
  • On April 24, 2020, Tinder broke the match rate per day record with 55 million matches.
  • Tinder was launched in 2012 and has been downloaded more than 400 million times. It has also generated 55 billion matches.
  • Tinder, in collaboration with Netflix India is creating a reality dating show called “IRL”: In Real Love.
  • Tinder’s Vaccination Status Badge can be accessed for profiles in India and Australia.

HOW MANY TINDER USERS DO YOU HAVE?

Unfortunately, no definitive or official statistics are available on the subject. However, it was believed that 50 million users were involved in the program. This figure was reportedly 57 million, according to a BBC report in February 2018.

This is evident considering the current and past circumstances. Tinder has seen a lot of changes to its user base since the pandemic.

According to a Reuters report, Tinder users have surpassed the mark of 66 million monthly active users. This is according to Reuters’ February 2022 report. This information was based upon Match Group’s performance exceeding all expectations for its dating apps.

TINDER AGE DEMOGRAPHICS

According to Tinder statistics, the youngest age groups have the highest use records in terms of users’ age. Nearly one-third of Tinder users are between 18-24 years old, and nearly one-fourth are between 25-34 years. According to Tinder, 1 in 5 users is between 35 and 44 years old. GlobalWebIndex estimates that around 3% of Tinder users are widows or widowers.

The United Kingdom has a similar ratio of male users to female users to the United States. The male percentage is slightly lower than that of the females. Tinder is more common among younger people. However, Tinder is more popular among the 25-34 age bracket than the 18-24. Users in every ascending age bracket fall dramatically as we get older.

NUMBER VERIFICATION OF TINDER MATCHES

According to dating app statistics, female profiles receive more matches in a shorter time period than their male counterparts. The researchers found that the average time it takes to match two people is approximately one hour. By the end of four hours, there are almost 600 partners. However, the number of male profiles remains low at just 100 matches per hour.

TINDER MALE TO FEMALE RATIO

Statista reported that March 2022 saw a distribution of active Tinder users per month. Statistics and data indicate that 75.8% are males, while 24.2% are women.

A February 2022 study found that 78.1% of the 66 million users were men and 21.9% were female.

MARITAL STATUS

GlobalWebIndex research in 2015 found that 42% of Tinder users were either married or on a dating relationship. However, only 3% were divorcées. They account for 54%, with the majority of them being single.

After the 2015 study, there is not any official or ‘newer information’ for this section.

HOW MUCH LIKES DO YOU GET PER DAY ON YOUR TINDER?

Tinder allows you to make only 100 swipes per day. This is to make sure you’re interested in viewing profiles and not just spamming people to create random matches. Tinder cares about making matches but more so about the app being helpful and genuine. This means that connections can lead to discussion and eventually, dates. It tracks when Tinder users swap phone numbers. This allows it to determine which accounts are being used for real-life relationships and which are being used to boost the egos of over-swipers. You may notice a decrease in the number of matches if you swipe too often. This happens because Tinder shows your profile to fewer people after a certain point.

PEAK TINDER HOUR

Nielsen reports that peak Tinder usage starts at 6 PM. The busiest time on Tinder is between 10 and 11 PM when people get ready to go to bed.

Tinder can boost your profile to the top of people’s swiping lines for up to 30 minutes. It is important to use your Tinder boost during peak hours. Your Tinder boost should be used between 6 and 11 pm on weekdays and Sunday nights.

Although you may think Friday and Saturday night are the best Tinder nights, don’t be fooled. People are often too busy with their friends to take the time to check their phones.

NUMBER OF TINDER USERS BY CITY

  • Tinder was the most used online dating app in America with 7.86 million users as of September 2019. Bumble was second with 5.03 million users on mobile in the United States.
  • Tinder was third in popularity among online dating websites in March 2020 with approximately 59 million users. Badoo, which had 182.5 million monthly users, was the most visited dating site.
  • Tinder users were most common in the United States between the ages of 30 and 44 in April 2020.
  • Only 6% of respondents aged 55-64 used Tinder, making it less popular.
  • According to reports, Brazil is third in the world for Tinder, just behind the United States and Britain. A eMarketer poll found that more than 10% of Brazilian internet users use Tinder. This makes it the most used mobile dating app in Brazil (as of June 2017).
  • Tinder dominated the dating scene in many important markets including the United States of America, France, Australia, France, Scandinavia (including Finland), and Australia. It was close behind in other markets.
  • Tinder ruled Northern Europe, especially Norway, Sweden and Finland.
  • A report from Business Of Apps shows that Tinder statistics show that approximately 7.8 million Americans use Tinder as their primary dating app. This is 33.33% of America’s total population, making Tinder the most popular dating app.

STATISTICS TINDER REVENUE

    • Below is a graph showing how rapidly Tinder revenue grew after Match Group’s IPO (in 2015) – at a CAGR of approximately 97%. Tinder revenue increased by 42% from $805 million in 2015 to $1.152billion in 2019. This was the first time that it did not double (given or take $1 million in 2018). Perhaps a 22% decrease to $1.4 billion was to be expected.

Source: https://www.businessofapps.com/data/tinder-statistics/

    • App Annie reports that Tinder analytics was the most-grossing non-game app worldwide in 2019 and 2020. Tinder is now the number one streaming app. While Netflix had always beaten Tinder, it has been losing ground to Tinder.
    • Tinder experienced a revenue boom in August 2020. It collected $83.5 million, the highest amount since January 2020. This was a short window of opportunity prior to the second wave coronavirus hitting several markets.
    • The United States generated between 40-43% and 5-8% of the income for each month. A few countries, including Australia, Brazil, Germany, Australia and Japan, occupied the third spot at around the 5-6% threshold. The tables at the end of this essay provide more details about each month.
    • AirNow statistics show that the United States topped iOS Tinder revenue for 2010, at $11.1 million.
    • It is important to note that the US bias in iOS statistics can be caused by its prominence in its native market.
    • The second-placed country is Germany ($4.2 million), followed closely by Brazil ($3.5million), the Netherlands ($2.3million), and the United Kingdom ($2 million). These statistics will again bias wealthy countries, where Apple products are more widespread, while Android devices dominate underdeveloped economies. It will be a strong opponent to, for instance, Brazil which is a major source of Tinder revenue, according to Sensor Tower data. Individuals who have more expensive Apple devices are more likely be willing to spend money on apps.
    • Match group’s most profitable app is Tinder, which accounts for $1.15 Billion of its overall revenue of $2.05 Billion in 2019, or 56% of total revenue. For the first time, Tinder accounted for more than half of all revenue. Tinder’s $1.4billion was 58% of Match Groups $2.4billion in annual sales in 2020. This is a slight upward.
    • Tinder’s share of match’s income can be represented in terms of paying subscribers. Tinder’s average 5.9 million subscribers accounts for 60% of Match Group’s total 9.8 million subscribers in Q4 2019.
    • The percentage of Match customers remained roughly the same in 2020 with 10.9million overall, including 6.7 million Tinder users.
    • Tinder is very profitable. Previous claims have put its profit margin at a healthy 40%.
    • In March 2019, Cheddar estimated that Tinder’s value was $10 billion. Match hasn’t confirmed this value but a $9.4 Million distribution to Tinder workers, based on its growth, would give credibility to the number.
    • The Verge reports that Tinder’s 2020 revenue of $1.2 billion was half of Match Group’s total yearly revenue.

Source: https://datingzest.com/tinder-statistics/

STATISTICS ON TRENDING DATING PRODUCTS IN 2022

  • Tinder, which had over 1,000,000 monthly downloads, was the most popular dating app in America in April 2022. Bumble was second with over 560 000 monthly downloads. Hinge came in third.
  • The revenue in the dating apps industry has been steadily increasing, largely due to Tinder and Bumble which have seized North America as the most lucrative area.
  • The premium model is used by all the sector-specific dating apps. It removes restrictions such as how many swipes you can make and allows users to bypass the pairing algorithm. The entry barrier for Tinder is lower than on other dating sites. Most Tinder users don’t pay premium services.
  • Global usage of Tinder, Hinge and Bumble has risen largely because they are mobile-based and more focused on casual dating. In recent years, Hinge and Bumble have tried to distinguish themselves from Tinder and present their products more as a partnership than for hookups.
  • Although casual dating is less common in Asia than it is elsewhere, there are a few apps with double-digit active monthly users. Tantan, run by Mono, a Chinese social search company, is the most popular with around 20 million active users per month.
  • Badoo and Tinder remain the two most popular platforms in the world. However, Tinder seems to be growing while Badoo has lost members over the past five years. Bumble is an alternative to Tinder’s dominance on the North American and European market.
  • In the past five years, interest has changed slightly as people prefer to use applications that are focused on long-term relationships rather than casual hookups. Bumble and Hinge, which offer these services on older sites such as Plenty of Fish and Match.com, have tried to adapt their programs for both.
  • Badoo is virtually non-existent in the US, compared to global results. Comparison of Tinder and Bumble to traditional dating services like Match.com and Plenty Fish shows how online dating has become more casual and mobile-oriented.
  • According to Tinder statistics, it is independently assessed as being more popular than Badoo (which has identical monthly active users statistics) in North America. Badoo’s primary markets are in Europe and South America where people are less likely to spend money on dating apps.
  • MagicLab, which is behind Badoo and Bumble, just changed its name from Badoo to Bumble. It is expected that the merged company will go public with a value of $6-8 billion. We believe Bumble is more valuable than the other businesses due to its recent rise on the US market. The former CEO of MagicLab, Andrey Andreev sold the company to Blackstone for $3B, which is significantly less than the estimated value of Bumble.
  • Hinge’s high price can be attributed to its demographics which mainly consist of North American college students.
  • As more people sign up for dating apps in North America, Europe and South America, the industry will continue to grow.
  • Tinder, Bumble, and Hinge are casual-to-serious dating sites. They cater to students and middle-aged professionals, so it is unlikely that new competitors will emerge in the North American market. Match.com and OkCupid are two other dating sites that cater to more serious couples.
  • Although China is now a major market for online dating services, we expect the industry to remain smaller than those in North America and Europe until there’s a social revolution that places casual dating ahead of finding a partner.

NUMBER OF TINDER USERS COMPARED TO OTHER DATING APPS

Source: https://financesonline.com/tinder-statistics/

  • Tinder users have increased by 2% since the pandemic and subsequent global shutdown. Subscriptions to other online dating sites like Badoo and Match have also grown by 2%. eHarmony memberships have risen by 1%.
  • Tinder, which had over 1,000,000 monthly downloads, was the most popular dating app in America in April 2022. Bumble was second with over 560 000 monthly downloads. Hinge came in third.
  • Tinder was used by approximately 13% of Americans in 2020. Tinder was used by 17% and 7% respectively of American males during that time.
  • The 2020 Tinder user percentages for US adults aged 18-24, 30-44, 45, 54, 55-65 and 55-65 are: 18-24: 15%; 30-44: 19%; 45-54: 88%; 55-65: 66%. For those 65 years and older, there is not data.

Below is data that shows how many users use other dating platforms compared to Tinder’s base.

  • Match.com was accessed by 7% of Americans during the COVID-19 crisis. About 9% of these people are males and 4% are women.
  • The following percentages of US citizens who used Match.com in 2020 are: 18-29: 4%; 30-44: 4%; 45-54: 2%; 55-64: 6%; 65 and over: 6%.
  • eHarmony was accessed by approximately 6% and 3% of US adults in 2020.
  • In 2020, the percentage of US citizens in each age group that have used eharmony will be as follows: 18-29: 44%, 30-44 7%, 45-54 3%, 45-54 3%, 55 64 4%, 65 and over: 3 %.
  • It was found that 8 percent of adults use Bumble in 2020. In the United States, 10% of men and 6% women used platforms during the same time period.
  • Bumble is used by a percentage of US citizens aged 18-29 to 45-44 to 45-54 and 55-65. For those 65 years and older, there are no data.
  • OkCupid was used by approximately 9% of adults in 2020. The program was also used by 11% and 6% respectively of American males and females.
  • The following percentages of Americans who used OkCupid in 2022 are for each age group: 18-29: 14%; 30-44: 10%; 45-54: 22%; 55-64: 55%; 65 and over: 2%.

FAQ

What is the success rate of Tinder?

According to a Business Insider 2017 report, the Tinder matchrate was as follows:

52 percent of women were successful in matching their swipe right with their partner, while only 16 percent of men did so. This means that Tinder users who are women have a 1 to 2 chance of meeting a man, while Tinder users who are men have a 1 to 5 chance. Surprisingly gay men have more success rates than the women. They are around 35%.

What is the Tinder Percentage for Guys?

  • Tinder users are predominantly male. A December 2019 data analysis by Statista revealed that 78.1 percent of US Tinder users are male.
  • Ogury claims that Tinder users in the UK have a 9 to 1 sex ratio.

When can people use Tinder?

People usually return home from work between 7 and 9 pm and then sit alone at home with nothing to do. They have noticed on social media that others are out and about while they are at home. Most matches are played during these hours.

Also, lunch is an option. The evening leading up to the night was clear winner. These are the Tinder results from South Florida, Georgia and New York.

What are the statistics on Tinder-based marriages?

According to The Knot 2020 Jewelry and Engagement Study data, Tinder was responsible in matching 26 percent of newlyweds who met on-line, cementing its status as the most loved dating app.

What is Tinder?

Tinder is an online dating site that matches Tinder users based upon their physical attractiveness. It can be downloaded from the App Store. After creating an account, log in with your Facebook profile to access the portal. Next, you will need to define the gender, age range, and distance that you are willing to travel to meet the people you want.

Tinder displays cards when it finds people who meet these criteria. Tap this to see a brief description and more photos.

Below the image is a cross and a heart. Tap the heart to see if you like them. If you like the images, swipe to your right. If you don’t like them, swipe to the right. Tinder will let you know when a match has been made. It also offers a simple messaging option if you are interested in a person who is like you.

Sources

https://www.statista.com/statistics/1200234/most-popular-dating-apps-worldwide-by-number-of-downloads/

https://www.statista.com/statistics/975925/us-tinder-user-ratio-gender/

Dating in 2021: swiping left on COVID-19

https://www.tinderpressroom.com/about

https://s22.q4cdn.com/279430125/files/doc_financials/2019/Q2/2Q-2019-Match-Group-Earnings-Release.pdf

https://www.toptal.com/finance/business-model-consultants/online-dating-industry

Tinder’s First Advertisement Is One Big Experiment

https://money.cnn.com/2017/11/08/investing/tinder-gold/index.html

Tinder Usage Statistics and Revenue (2021)

Tinder Revenue and Usage Statistics (2021)